3 ways to make your ATS smarter

There’s no way around it, your applicant tracking system (ATS) is core to your recruiting stack and essential to your recruiting process. However, it can easily become a resume black hole. 75 percent of resumes are rejected before they reach the hiring manager — and those applications are among the most valuable.

Although an ATS is a must-have in any talent tech stack, there’s so much potential for recruiting teams to make it an even more effective hiring channel. It’s possible to drastically improve your ATS functionality with powerful integrations that add an intelligence layer with built-in AI, automated workflows, and analytics capabilities. 

Here are 3 strategies to make your ATS smarter and create a more efficient and successful hiring process:

1. Enrich every candidate profile with up-to-date information

If you’re planning to hire the most qualified candidates, you need to ensure you know who they are and what they bring to the table. Using AI, you can enrich every applicant’s profile with the most up-to-date contact details, achievements, skills, and more. This gives you a holistic, enriched view of every person to ensure their potential fit for any open roles.

AI does more of what you don’t want to do so you can focus on the activities where you add value. It allows you to go beyond resumes with a single source of trusted data that de-duplicates profiles and keeps candidate information fresh. This gives you an always-updated and accurate view of people who have shown real interest in your company — making it so your hiring team doesn’t have to spend time manually checking every profile themselves.

2. Activate and nurture ideal candidates

Only 3-5% of inbound applications in your ATS can be considered qualified. When recruiters receive thousands of inbound applications for open jobs, it’s all too common for candidates — even the few that are qualified — to not get the attention they deserve in the hiring process.

Instead of using a standard keyword or Boolean search, matching algorithms screen every profile in your ATS — as well as inbound applications — to automatically score, rank, and disposition candidates without the need to manually review applications. These algorithms automatically generate search criteria from job descriptions, scouring in-network and out-of-network data to find the best-matched talent.

Once you’ve identified the top candidates, you can quickly reach out to them with verified contact information. The team at Eikon Therapeutics relies on their ATS and CRM to find and nurture talent that has already expressed an interest in their company. They can build automated email campaigns and re-engage interest in their company, with personalized email templates based on the attributes they care most about, not just job titles.

3. Move the needle on ROI with detailed analytics

Applicants in your ATS could be coming from many different channels, making it difficult to see where your best hires are coming from. With an intelligence layer on top of your ATS, you can leverage analytics technologies to capture the performance of every sourcing channel, including inbound applications, referrals, candidates in your CRM, ATS applicants, and externally sourced talent.

When you zero in on which channels are driving the most conversations and which recruiters are really moving the needle, you can utilize your resources in the most effective way.

ATS analytics also give you the ability to identify talent trends before they hit the mainstream. The result is improved hiring outcomes across the board and a clear competitive advantage in your industry.  

Deep pipeline analytics allow you to see which campaigns and tactics drive the highest response rates, with breakdowns into specific users, projects, and locations. These metrics make it possible to answer questions around candidate flow, conversion rates, stage-by-stage targets, and the long-term impact of positions going unfilled.

Make your ATS an effective hiring channel with Findem

ATS platforms have come a long way in recent years, but there’s still plenty of room to expand their capabilities. Incorporating artificial intelligence, automated workflows, powerful talent data, and analytics into your ATS can help you transform the way you plan, hire, and manage talent.

Learn how you can integrate your ATS with Findem to seamlessly access candidate information, improve collaboration, and view all applicant data without having to switch between platforms.