Powering tomorrow’s technology by building today’s talent pipeline

The challenge

Chatbots and AI assistants are popping up everywhere. These advanced applications have become commonplace for consumers and businesses alike, but the technologies powering them are anything but simple.

To make today’s use cases and tomorrow’s innovations possible, technology companies are going to the core — literally. At the heart of AI’s power are an array of chips, motherboards, and GPUs that can process information at a rate and volume impossible for humans to comprehend. The race to expand the speed, capabilities, and applications of such technologies is on.

One global industry leader is trying to differentiate itself in a market dominated by powerful competitors, and needs to attract top-tier talent for the niche roles — data architects, engineers, scientists, and more — that make such technologies a reality. The pool for this talent is small, and competition for their skills makes it even more difficult to stand out among a crowded field of established brands.

To separate themselves, the company’s recruiting team knew they needed to tackle two issues — identifying qualified talent to build meaningful relationships with established professionals, while also growing their entry-level talent pool for current and future roles.

But to measure success, they needed a way to track the effectiveness of their outreach efforts. While the recruiting team had been running nurture campaigns, they knew a single campaign wouldn’t appeal to the range of roles they were targeting.

Without key performance metrics like deliverability, open rates, and click-through rates, the team couldn’t assess what messages resonated most with specific audiences or where they could improve their outreach strategies. And the manual process of scheduling nurture emails, responding in different applications, and building manual shortlists took time away from recruiters who would rather spend their efforts on more strategic tasks.

Aside from the established candidates already in the market, the company’s recruiting team also used campus events to attract entry-level talent. These events provide tremendous brand exposure for the company, but manual processes limited their ability to easily segment and follow up with the people they met. With data collection and candidate onboarding handled manually, the team struggled to scale quickly, often leading to delays and losing talent to competitors.

Could one platform solve both challenges and improve the company’s employer brand overall? 

The solution

That’s when they found Findem to address these recruitment challenges head-on. Findem’s robust sourcing and talent community management tools helped them shift away from reactive hiring, and nurture ideal candidates more proactively. By keeping talent engaged and aware of future openings, they strengthened their talent pipeline and employer brand.

"Keeping candidates warm for future opportunities is essential to our strategy. With Findem we can schedule automated outreach for a future date based on today's interaction with a candidate."

The platform’s campaign performance dashboards also gave the company clear, actionable insights. With visibility into key metrics such as deliverability, open rates, and click-through rates, they were able to automatically tailor their outreach strategies to specific segments. 

“Thanks to Findem analytics we have data driven goals and team OKRs. We can measure the increase of our talent network and what we want our open rates to be for our nurture campaigns and what content works best for what audiences. Findem helps us continue to challenge ourselves.”

For example, early-career engineers responded differently to brand content than more experienced professionals. An email that was  popular with entry-level candidates, barely moved the needle in the  professional talent pool.

Using this data, the team adjusted the content to focus on innovation and peer testimonials for the entry-level candidates and more tactical, technical content for the professionals — increasing open rates and engagement for both audiences.

At campus recruiting events, automated candidate opt-in forms eliminated the need for manual data entry, streamlining the entire process and improving accuracy. The automation didn’t just save time — recruiters had more time to focus on meeting people and making connections with them. 

The results

Since adopting Findem’s CRM, the company has seen transformative results across its recruitment process. Most notably, they achieved 50% growth of their talent community, building a robust network of specialized professionals ready for future roles. This growth not only enhanced their ability to secure top talent, but also allowed them to be more proactive and cultivate talent to drive the business.

“Findem’s CRM has truly helped us scale. We have automated more of the tactical activities so that our teams can spend more time building strong relationships with the most promising candidates. ”

Analytics dashboards helped the team adjust messaging and boost engagement in their nurture campaigns, with open rates soaring to 73% — well above their initial goal of 65%. More importantly, content and campaigns are resonating so well that a recent campaign produced a 35% application rate from their target talent pool.

By consistently refining their content based on data insights, the company has been able to foster deeper relationships with candidates, convert them to quality applicants, and help them become successful hires. 

In addition to growing their talent community and improving outreach engagement, the company has significantly enhanced its employer brand and candidate experience.

Automation tools and the support of Findem’s customer success and value consulting team helped streamline more of the recruiting process — from attracting and nurturing candidates to final offer to hire. Findem’s CRM has played a key part in the company’s overall brand awareness efforts. Not only has the quality of their applicants improved, but 64% of this year’s hires were influenced by the company’s employer branding initiatives.

With Findem, the company continues to innovate its recruitment strategy. They plan to deepen their use of analytics and further optimize their outreach and engagement efforts, especially during upcoming campus recruiting events. The company’s TA team has been impressed by Findem’s ability to support the needs of a large enterprise company. They have seen product requests come to fruition and felt supported by a top tier customer success team.

“Findem has helped us scale. All of my feedback about Findem’s support is positive. We feel so heard. Everything we’ve brought up or needed help with has been solutioned.”