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2025 State of Sourcing Channel Performance

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You'll learn:

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Why warm sourcing channels outperform cold outreach
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How ATS rediscovery boosts diversity hiring outcomes
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How smaller companies can win talent with ATS rediscovery

Recruiting teams today face mounting pressure to deliver impact faster, with fewer resources. Yet, 85% of sourcing efforts are still focused on cold outreach — contacting candidates with no prior connection to the company. This reactive approach is inefficient, time-consuming, and results in lower response rates.

Findem analyzed outreach performance to 300,000 candidates last year to determine how different sourcing strategies impact efficiency, engagement, and hiring outcomes. The results confirm that a multichannel approach consistently outperforms reliance on cold sourcing alone.

By shifting focus from cold outreach to rediscovery and warm sourcing, talent teams can improve engagement, cut sourcing time, and build stronger, more effective pipelines.

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